The new report by Expert Market Research titled, ‘Global Cactus Water Market Report and Forecast 2022-2027’, gives an in-depth analysis of the global cactus water market, assessing the market based on its segments like types, nature, packaging, distribution channels, and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.

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The key highlights of the report include:

Market Overview (2017-2027)

• Forecast CAGR (2022-2027): 3%

Cactus water has anti-inflammatory properties and the magnesium and potassium content in the drink helps manage fluid balance and facilitates muscle control. Hence, the increasing demand for healthy beverages is driving the market for cactus water. In addition to this, the changing shift from high-calory soft drinks towards plant-based low calorie drinks is likely to invigorate the market in the forecast period. Moreover, the increasing demand for cactus water among athletes and track runners, in order to boost their bone-health and repair muscle tissues is anticipated to augment the market growth. Geographically, the Asia Pacific accounts for a significant share in the market owing to the presence of a large population base in the region, coupled with the thriving beverage industry in emerging economies of the region.

Industry Definition and Major Segments

Cactus water is a plant-based beverage which is obtained from the fruit of prickly pear cactus. This beverage contains tiny amount of sugar content, along with nutrients including carbs, magnesium, and potassium, among others. In addition to this, the cactus water also contains antioxidants and helps with inflammation and stomach ulcers. Moreover, the taste of cactus water is slightly berry-like, which also comforts the taste buds.

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On the basis of type, the market can be segmented into:

• Pure Cactus Water
• Mixed Cactus Water

Based on nature, the market is bifurcated into:

• Organic
• Conventional

On the basis of packaging, the market has been segmented into:

• Cartons
• Cans
• Bottles

The significant distribution channels included in the market are as follows:

• Supermarkets/ Hypermarkets
• Convenience Stores
• Online Retail

The regional markets for cactus water include:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Market Trends

The key trends in the global cactus water market include the rapid development of supermarkets and hypermarkets, and convenience stores, where innovative flavoured cactus water is available. These innovative flavours include lime, papaya, and watermelon, among others. Meanwhile, the emerging e-commerce industry is anticipated to be another major trend in the market, which is likely to propel the online sales of the product. Furthermore, the increasing popularity of packaged cactus water among the working-class population owing to its convenience as well as to satisfy their nutritional requirements is expected to provide a further impetus to the market.

Key Market Players

The major players in the market are True Nopal Ventures LLC, Pricklee LLC, The Cactus Water Co. LLC, CALIWATER, LLC, Lauro Company, and EVISSI USA LLC, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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